Europe in two days - A tour d'horizon of the international pet business 

• PET global - Future developments and challenges for the international pet product sector;
• Trends - New concepts for success in the international pet supplies trade;
• Sustainability - How sustainability can be reconciled with economic benefit in the pet sector;
• Lots of new stuff in the East - new trends and market developments in central and eastern europe;
• The wow effect - What sets premium stores apart in the pet supplies trade;
• Aquariums - How the sector can profit from the trend towards shopping as an experience;
• Brand meets community - Web 2.0 in the pet sector - an international comparison;
• New media - effect on the individual customer sales pitch in the pet supplies sector;
• Go international - How medium-sized firms can grow internationally

All lectures with simultaneous German-English translation.